MARKETING
Hugh’s ability to establish a marketing and sales strategy is unmatched and accompanied by the know-how to execute it. With every home he brings to market, a strategic and systematic approach is paramount.
My Approach
Negotiating To On-Time Closing
This is where true skill comes into play. From creating psychological comfort with potential buyers to executing counter-offers to guiding multiple parties through escrow and title, no one knows how to better navigate the real estate process like Hugh Evans III.
Research & Analytics
From pricing to marketing to escrow, Hugh has a team of local and regional specialists guided by relevant data and results.
Use of Technology
While Hugh believes he’s first in the people business, he owes much of his success to the innovative use of technology. With millions invested, Compass has a best-in-class digital backbone that helps him reach new interested parties and engage his sphere of influence.
Tailored & Targeted Marketing
Hugh as an unmatched ability to identify buyer profiles for his client’s home and target precise demographics through his global marketing platform. With visual and verbal storytelling and a command of both new and traditional platforms, Hugh’s tailored messaging falls on the right ears.
Listening To Your Needs
Taking the time to fully understand your wants and needs is paramount to Hugh’s approach and guides every step from signing to sold.
“Hugh’s comprehensive marketing and networking platforms reach more than 1 billion people annually — from right here in Los Angeles to top-tier national markets to the major financial centers around the world. ”
How I Reach Buyers
Sphere of Influence
Hugh leverages his local and global sphere of influence to masterfully market your home to a coveted sphere of buyers. Beyond his own private client list, Hugh collaborates with Compass’s 1,700 real estate professionals across 22 Los Angeles offices, 30 San Francisco Bay area offices and one office in Beijing, the opportunities are far and wide.
Social Media
Between Hugh’s personal and Compass’s reach he is actively engaged with more than 100,000 digital followers on profiles which regularly feature for-sale and for-lease properties. Social media is an integral part of Hugh’s digital strategy and it allows him to amplify all of my marketing efforts across each social platform, including Facebook, Instagram, Linkedin and Twitter.
Email Marketing
Among the most effective ways to reach both prospective buyers and relevant Realtors is email marketing. Compass has access to an arsenal of contacts, from its more than 250,000-person database to its 10,000-person broker list to the private clientele of individual associates.
Website
Hugh’s website, along with Compass International’s website attracts more than 1 million views annually and offers best-in-class technology, its own powerful search engine, market reports and a consistent stream of engaging content. Beyond Los Angeles, the collective websites garner visits from New York, Washington, Texas and global real estate capitals like Canada, Europe, Russia and China.
Community Involvement
Whether sponsoring neighborhood teams and events to raising $100,000 annually for our charitable partners via the Compass Community Giving Fund, Hugh, along with his colleagues, are deeply rooted in the local and Los Angeles communities. This active involvement affords me and my clients a far-reaching network and enriching relationships.
Print & Digital Advertising
From display ads framing the screens of some of the most-trafficked websites to beautifully-designed print ads on the glossy pages of global publications, Hugh’s advertising campaigns span a vast range of target buyers, skillfully targeted, captured and nurtured.
Wealth & Relationship Mapping
Using its suite of wealth and relationship mapping technology, Hugh is able to identify and target potential buyers for your property. The higher a home is priced, the more powerful the results, as there’s only 17,500 ultra-high net worth individuals worldwide with $100 million+ in net worth.
Events
From non-traditional broker’s opens to elevated red carpet events, Hugh understand the power of a party when it comes to gaining that extra exposure. With the support of his marketing team and the ongoing relationships with key sponsors, running a successful event is simply a part of his team’s everyday operations.
Content Marketing
Compass’s journalistic approach to originating content allows Hugh to engage with its audience beyond the properties I represent. From profiling architects and designers to staying ahead of the trends in Los Angeles lifestyle, their approach involves being our own media platform. This digital journal, in conjunction with the brands social media channels, has a powerful impact on each and every listing Hugh bring to market.
Public Relations
With a dedicated PR team, Hugh is proactive in securing media for his properties. Hugh’s team has relationships with media outlets both close to home and far away including; Wall Street Journal, Financial Times, Luxury Properties Shanghai, New York Times, Los Angeles Times, MLS, PropGoLuxury, California Home & Design, LA Confidential, Angeleno, CNBC, FOX Business, NBC Open House and Today Show.
Listing Syndicates
Consumer searches often begin with popular websites and apps, so Hugh syndicates your property to more than 100 of the world’s most visited online real estate search engines, including Realtor.com, Trulia, Redfin, Zillow and Yahoo Real Estate.